Bailey Sarian has captivated audiences with her unique blend of makeup artistry and true crime storytelling. As her popularity has soared, many are curious about her financial standing. So, is her net worth truly $8 million? Let’s delve into the details.
Bailey Sarian, born on November 26, 1988, in Los Angeles, California, is an American YouTuber and podcaster renowned for her “Murder, Mystery & Makeup” series and the “Dark History” podcast. She is credited with pioneering the “true crime makeup” genre on YouTube.
Personal Details
Attribute | Details |
---|---|
Full Name | Bailey Brooke Sarian |
Date of Birth | November 26, 1988 |
Birthplace | Los Angeles, California, U.S. |
Profession | YouTuber, Podcaster |
YouTube Channel | Bailey Sarian |
Subscribers | Over 7 million |
Total Views | Over 1.2 billion |
Years Active | 2013–present |
Assessing Bailey Sarian’s Net Worth

Estimates of Bailey Sarian’s net worth vary across different sources:
- Celebrity Net Worth reports her net worth as $12 million.
- Net Worth Spot estimates it to be around $2.5 million, potentially reaching $3.5 million when considering additional revenue streams.
- MoneyProMax claims her net worth is approximately $25 million as of 2025.
Given these varying figures, it’s challenging to pinpoint an exact number. However, considering her diverse income streams and significant online presence, it’s plausible that her net worth is around $8 million, if not higher.
Income Streams

Bailey Sarian’s income is derived from multiple sources:
YouTube Ad Revenue
With over 7 million subscribers and more than 1.2 billion total views, her YouTube channel generates substantial ad revenue. It’s estimated that she earns approximately $628,200 annually from YouTube ads alone.
Sponsorships and Brand Collaborations
Bailey has collaborated with various makeup brands, including ESTATE Cosmetics and IPSY. These partnerships, along with sponsored content, contribute significantly to her income.
Merchandise Sales
She offers a range of merchandise, including apparel and accessories, through her online store. These sales add another revenue stream to her portfolio.
Podcasting
Her “Dark History” podcast has garnered a substantial following, further enhancing her earnings through sponsorships and advertising.
Conclusion
While exact figures vary, it’s evident that Bailey Sarian has built a lucrative career through her innovative content and strategic ventures. Considering the available information, it’s reasonable to conclude that her net worth is at least $8 million, with potential for further growth as her brand continues to expand.