Stormi Steele is a distinguished American entrepreneur and hairstylist, best known as the founder and CEO of Canvas Beauty Brand. Her journey from a small-town upbringing to leading a multi-million-dollar beauty empire exemplifies determination and innovation in the beauty industry.
Personal Details
| Full Name | Stormi Steele |
|---|---|
| Date of Birth | August 3, 1988 |
| Age | 36 years old (as of 2025) |
| Birthplace | De Kalb, Mississippi, USA |
| Nationality | American |
| Profession | Entrepreneur, Hairstylist |
| Marital Status | Married to Courtney Beasley |
| Children | One son, Chess (born September 2021) |
Early Life and Education
Born and raised in De Kalb, Mississippi, Stormi Steele developed an early interest in haircare. She initially pursued higher education at Mississippi State University but decided to leave with 23 credit hours remaining to follow her passion for cosmetology. This bold decision led her to enroll in cosmetology school, where she honed her skills and prepared for a career in the beauty industry.
Career Beginnings
After completing her cosmetology training, Stormi Steele quickly established herself as a successful hairstylist and salon owner. Her clientele grew rapidly, thanks to her expertise and innovative approach to haircare. During this period, she began experimenting with natural ingredients to create haircare products that addressed common issues such as breakage and slow growth.
Founding of Canvas Beauty Brand
In 2018, leveraging her experience and the positive feedback from her clients, Steele launched Canvas Beauty Brand. The brand’s flagship product, the “Canvas Hair Blossom Serum,” gained widespread acclaim for promoting hair growth and improving hair health. Through strategic use of social media platforms like Instagram and TikTok, Steele effectively marketed her products, leading to rapid growth and a loyal customer base.
Achievements and Milestones
Under Steele’s leadership, Canvas Beauty Brand has achieved significant milestones:
- Rapid Revenue Growth: The company reported impressive sales figures within its initial years, reflecting the high demand for its products.
- Retail Partnerships: Canvas Beauty products became available in major retail stores, increasing accessibility for a broader audience.
- TikTok Milestone: In 2025, Steele made history by becoming the first creator to achieve $1 million in sales during a single TikTok live session, showcasing the power of social media in modern entrepreneurship.
Personal Life
Stormi Steele is married to Courtney Beasley, who is also her business partner and co-founder of Canvas Beauty Brand. The couple met in 2009 and married in July 2015. They have a son named Chess, born in September 2021.
Net Worth
As of 2025, Stormi Steele boasts an estimated net worth of $20 million. This impressive figure stems largely from the success of her entrepreneurial venture, Canvas Beauty Brand, which has gained widespread acclaim for its innovative haircare products. Steele’s strategic business decisions and effective use of social media platforms have significantly contributed to the brand’s growth and her financial success. Her journey exemplifies determination and vision, solidifying her reputation as a leading figure in the beauty industry.
Final Thought
Beyond her business endeavors, Steele is committed to giving back to the community. She has been involved in initiatives supporting aspiring entrepreneurs and has donated to causes aiding women undergoing IVF treatments, reflecting her dedication to empowering others and making a positive impact.